Execution Case Study:  Commercialization of Innovation

Challenge

• Company-acquired, privately held entity spending several million dollars on an R&D project whose application was in a non-traditional market
• Company management thought of eliminating the project and redeploying the resources
• Before elimination. the new owners sought confirmation of commercialization potential

Outcome Achieved

•  Ability to commercialize the innovation confirmed
• Plan to execute the commercialization developed
• Plan executed and the novel technology commercialized
• New group of product lines developed based on the innovation and provided differentiation and growth to the company

Engagement

• Technology confirmed and markets fully investigated
• Early adopters in the new markets pursued to confirm that the technology’s uniqueness
• Commercialization potential clearly established

Why the Solution Enterprises Team?

• Principal led business and technology evaluation effort from start to finish
• Capabilities and experience in working across complex technologies critical to success
• Persistence in achieving difficult targets
• Principal provided leadership needed for successful introduction across a variety of disciplines, inside and outside the company